Pick your world.

The pages above are the rooms we see most often, but the board underneath them is the same one. It runs on a TV you already own, you type what it should say, and it flips. What changes between a cafe and a hotel lobby is not the product, it is what deserves to be on the screen and how often somebody needs to change it.

That second part is worth thinking about before the first. A board carrying something that changes daily gets read, because people learn it is worth looking at. A board carrying the same words for a month becomes furniture, and a printed sign would have been cheaper. So the question is not what could go on the screen, it is what would be wrong by Friday. Menus and prices, what is on today, who is arriving, what has sold out, how far off the trip is.

The other thing every one of these venues has in common is that the person who notices the board is wrong is almost never sitting at a computer. They are behind the bar, on the shop floor, or at the front desk with somebody waiting. Board content can be edited from a phone, which sounds like a small detail and turns out to decide whether the board stays accurate after the first fortnight.

If you run more than one screen, they are managed together rather than one at a time. The dashboard lists every board with its current status, so you can see which ones are live, and you can pull a screenshot of any screen to check what it is actually showing without walking over to it. Screens start themselves again after a power cut, which is usually how a board in a quiet room ends up dark for a week without anybody noticing.

Pricing is per screen and starts at €19.99 a month, the same for your first screen and your fifth, and there is a seven day free trial. Most people put one up in the busiest spot first and add a second once they can see what it is doing. How it works walks through setup, and pricing has the plans side by side.