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Case studies / Venue · Minneapolis

The Station, Malcolm Yards

The Station at Malcolm Yards, Minneapolis

A cinematic trip back to the golden age of train travel.

Split-Flap TV welcome board reading The Station, You Have Arrived, in a train-station-themed space
§ The challenge

The Station at Malcolm Yards wanted to recreate the nostalgic feel of a 1950s train station as part of its atmosphere, the kind of vintage departure board you simply can't buy off the shelf anymore.

§ With Split-Flap TV

Split-Flap TV runs on a smart TV as a living train-station board, flipping rotating announcements alongside real-time news and weather, a cinematic journey through time on a screen they already had.

§ What's on the board
  • Dynamic welcome messages
  • Real-time news
  • Instant weather announcements
§ How they use it

Set in a food hall built around a restored 1950s train station, the board leans into the theme: a modern TV showing a departure-style board that greets guests, runs news and flashes the weather, blending a wink to the fifties with data that updates itself.

Vintage feel
a 1950s station, on a modern TV
Live
news & weather, auto-updated
Any screen
software, not hardware
§ Could this work for your space?

A venue with character deserves signage with character. Live content, welcomes, news and weather keeps the room feeling current, and it changes on its own schedule instead of a staff member's to-do list.

§ Your space could be next

Put a board like this in your space.

It runs on the TV you already own and you're live in about 5 minutes. Try it free for 7 days, no card, and cancel anytime.

No hardware · 5-minute setup · cancel anytime

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