Paper Planes, New York
Jay-Z's streetwear flagship, with a departure board on the wall.
Paper Planes' SoHo store is built on a retro-inspired brand identity. A flat digital screen would have clashed with that world, the team wanted something with real character that fit the brand and gave shoppers a reason to look, and to share.
Split-Flap TV brings the iconic flip, and the click-clack sound, to a screen in the store, flipping brand messages and promotions. It has become an Insta-worthy focal point that blends nostalgic charm with a modern in-store experience.
Put a board like this in your space.
It runs on the TV you already own and you're live in about 5 minutes. Try it free for 7 days, no card, and every first purchase is covered by a 14-day money-back guarantee.
No hardware · 5-minute setup · cancel anytime