Paper Planes Shop, New York City

Roc Nation’s Paper Planes Flagship Store in New York

paper planes logoPaper Planes, the renowned lifestyle brand, has recently opened its flagship store in the heart of New York City. Among the many captivating features of the store, one central element that has caught the attention of visitors is the mesmerizing Split-Flap TV. This vintage-inspired display has not only become an aesthetic focal point but also serves a functional purpose in enhancing the overall shopping experience. In this article, we will explore the central role that the Split-Flap TV plays at the Paper Planes new flagship store.

Evolution of Split-Flap Technology

Split-flap displays have a rich history, with their origins dating back to the early 20th century. Initially used in railway stations and airports to display departure and arrival information, these mechanical displays were highly efficient and provided real-time updates. Although they gradually gave way to digital screens, the charm and nostalgia associated with split-flap displays have continued to captivate people even in the digital age.

Aesthetics and Brand Identity

The decision to incorporate a split-flap display at the Paper Planes flagship store was driven by the brand’s desire to create a unique and memorable environment for its customers. The display’s vintage aesthetic perfectly aligns with the brand’s retro-inspired identity, adding a touch of nostalgia to the modern shopping experience. The distinct sound created by the flipping flaps creates an immersive atmosphere, enhancing the store’s ambiance and leaving a lasting impression on visitors.

Engaging Store Navigation

While split-flap displays are visually appealing, they also serve a practical purpose in aiding store navigation. In the Paper Planes flagship store, the split-flap TV is strategically placed at the shop, showing multiple messages.

Social Media Worthiness

In our digital age, creating Insta-worthy moments is key to capturing attention and spreading brand awareness. The unique nature of the split-flap TV at the Paper Planes flagship store has made it a popular subject for social media content. Visitors are often found taking pictures and sharing their experiences on various social media platforms. The captivating visual and sound of the flipping flaps create an irresistible urge to capture and share the moment, leading to a wider online reach for the brand.


The incorporation of a split-flap TV at the Paper Planes flagship store in New York has proven to be a central and defining feature in the overall shopping experience. Beyond its aesthetic charm, the split-flap display serves a practical purpose in aiding store navigation and promoting product awareness. By embracing this vintage-inspired technology and combining it with its aviation brand identity, Paper Planes has successfully created a unique and captivating atmosphere that resonates with customers and leaves a lasting impression.

Customer: Paper Planes

Location: 252 Lafayette St, New York, NY, USA


Paper Planes New York exterior
Split Flap TV playing a central role at Roc Nations Paper Planes flagshop store at New York
Jay Z at his Paper Planes NY flagship store standing in front of a large Split Flap TV
split flap tv at paper planes new york
Paper Planes New York interior